22 Jan 2019

Business speaking can often sound daunting; however, that needn’t be the case. Upon further evaluation, most people would realise that business speakers have similar skills to those of public speakers. The only major difference, of course, is that business speakers will be talking solely about business related issues (the clue is in the name). There are certain characteristics that business speakers share with most other public speakers and they are as follows: confidence, eloquence, intelligence or knowledge, empathy and humorousness. Let me now explain why these 5 traits are so important for business speakers.

 

Confidence is essential when it comes to business speaking, because without confidence an audience is very unlikely to be wowed by your good or service. You are, at the end of the day, giving a performance to a group of individuals; the end goal is, of course, to win them offer such that they end up investing or buying what you are offering. If you are not 100% confident in what you are saying, however, it is very unlikely that this end goal will be achieved. One way to boost your confidence, is by knowing exactly what it is that you want to say. This is where intelligence or knowledge plays a big role, because if you are knowledgeable, you are able to deliver your speech or presentation with absolute conviction and pride. Eloquence can also boost your confidence, because if you can deliver your speech using proper and precise language, you are more likely to deliver a successful presentation. Your message will also seem clearer to your audience which is an added bonus.

 

Empathy is vital when speaking to a group of people because it reminds that you are just like them. Speakers often make the mistake of setting themselves upon a metaphorical pedestal; the vast majority of people will feel that this is a sign of arrogance or superiority, when in fact it is just a genuine mistake. To avoid it, speakers must relate to the concerns, desire, worries and challenges of their audience. This personal relationship will not only make selling easier, but it will also improve the atmosphere of your presentation. Another way of livening up the mood is by using humour. Humour can make mundane topics all the more interesting, therefore it is a vital tool to use should you wish to keep the attention of your audience.

 

So, in summary, business speaking is not quite as frightening as it seems. I hope to have shown you the key traits required to succeed as a business speaker. To get in touch or for more information on Bianca Miller-Cole, and business speaking please email bookings@biancamiller.uk , call 02086679519 or visit www.biancamiller.uk

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