There’s a lot of advice out there about CV best practice, but something that’s not covered so much is how to write a cover letter that stands out from the crowd.
Unlike a CV, where you’re listing your experience and qualifications, a cover letter is a place where you can really introduce yourself to your potential employer. You can be persuasive, and explain why you are a perfect fit for the company and match the criteria they’re looking for.
Here are seven tips for writing a cover letter that’s sure to stand out.
Do your research
Don’t write a cover letter until you’ve spent time reading through all documentation on the job role, any requirements for the application, and completed some due diligence on the company itself. The company’s website, and LinkedIn, are great places to better understand what the company does, its work ethic, culture and gain insights on current employees.
This will help you ensure that your cover letter is appropriate for the specific application.
Make it personal with tone and wording
A lot of people use generic cover letter content which they’ve found online. While it can help to see what other people write, using these templates word for word is a sure fire way to blend into the crowd.
Even if you’re getting inspiration from a format you’ve found online, make sure that your cover letter is personalised. It needs to show off your personality, and show that you’ve understood the company, and their needs.
Just like in an interview, there is absolutely no good that will come from lying in a cover letter. By all means present the very best version of yourself, but don’t present yourself as someone that you’re not.
If there’s a skill-set you’re missing, explain how you make up for that with other strengths, rather than try to hit every single criteria by fudging the truth.
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