07 Dec 2018

What Makes Good Business Speakers?

Many speakers find it difficult to give a speech in which they reveal something about themselves. But the best speeches are usually those in which the speaker gives the audience an insight into his soul life. The more emotional, the better.


In the 21st century, business speakers have become a source of inspiration to many listeners around the world. This is because it requires a degree of expertise to communicate effectively with an audience.  With their speeches, they possess the ability to sway, influence and manipulate public opinions. There are certain attributes business speakers possess which enable them to effectively deliver rousing speeches. Some of them are listed below:


Persuasion skills

Business speakers usually have strong persuasion skills and they must be able to influence the audience with their actions not just words. They must inculcate the values and principles they speak about. This enables the audience to view them as being honest and trustworthy.


Good business speakers are articulate

Good business speakers are usually articulate and eloquent with their words. This is a necessary skill as eloquence breeds confidence and allows for easier communication with the audience. Business speakers need to have a degree of authenticity when delivering speeches. Speakers can share a success story or life experience of theirs. This makes the audience follow through with any call to action.


Business speakers are confident and engaging

When delivering a speech to an audience, a business speaker has to resourcefully connect or engage with the audience as much as possible. This eliminates the chance of the audience being distracted from the speech and gives them a chance to assimilate the speech.  Confidence is a common attribute in many business speakers.


Business speakers must show conviction

When delivering a speech, a business speaker must portray conviction and self-belief in the message he is conveying. A speaker that exudes confidence is perceived as being more knowledgeable, intelligent and smart than a speaker who is less confident. This can be done in various creative ways. For example, questions can be asked to a certain age-group or gender in the audience, or telling a funny joke to liven up the audience.m Passion denotes a strong feeling of intense enthusiasm for something.


A good business speaker must have a strong passion for his subject matter in order to effectively communicate his/her speech. Passion reflects in speech and body language and an audience is influenced by both. A business speaker needs to speak passionately about a subject because it draws attention to the speech which elicits emotions and reactions from the audience.


Another great skill for business speakers is empathy

Regardless of any background, business speakers must be diligent in preparing for any speech. A good business speaker must be able to identify with the feelings of his target audience. In other words, a speaker must understand the worries, concerns, hopes, challenges and fear of his audience. With this attribute, they are able to deliver their speech along the lines that will address the feelings of the audience and motivate them to higher standards.


Business speakers have knowledge of subject matter

Having a deep knowledge and understanding of the subject in discussion enables the speaker to connect with his audience and offer essential and vital information. It also breeds confidence and gives the speaker a degree of control. Good business speakers usually have a range of subjects they specialize in. Some good business speakers such as Bianca Miller, specialise in branding and business, whilst others may focus more on HR. To get in touch or for more information on Bianca Miller, click here.