The world of marketing is an ever-changing environment. Although this may be a statement that you have heard over and over again, it is true and it will remain true for a great deal of time. Marketing started off in the most basic of ways as a simple means of advertising a good; however, it soon developed into a method of attracting the attention of the entire populous through the use of social media and many other online platforms. It is fair to say, therefore, that marketing is one of the most important aspects of any business strategy, since it is what allows a business to grow by reaching the large amount of people who browse the internet daily. In a sentence, marketing is a magnificent tool which allows businesses to grow and become more popular. The question is, however, what does the future of marketing look like? Let us look briefly at the history of marketing in the fashion industry, and then jump forward to look at the potential effect that an inanimate object could have on the field of marketing.
One of the biggest advancements in the world of marketing was the creation of social media marketing. This is the use of social media platforms – Twitter, Instagram or Facebook to name a few – to promote a product or service. This allowed many brands to easily post about their products and reach a wide variety of people who could potentially consume said products. Moreover, social media marketing revolutionized the field of marketing as it made use of celebrity influencers. Brands began to realise that celebrities could promote their goods, hence meaning that they began to reach out to influencers in the hope that this would allow their brand to grow. Such was the case with Nasaseasons – a fashion company created by Alexandre Daillance (a.k.a Millinsky) – as it became hugely successful due to its use of influencers such as Rihanna, Wiz Khalifa and Tyga. Millinsky used Instagram to connect with stars in the music industry which allowed Nasaseasons to transform from a Bedroom Brand to an enormous organisation which rejected bulk orders from Urban Outfitters. This single example highlights the truly awesome power of social media marketing and the way in which it has influenced many industries such as the fashion industry. It is a simple and easy tool to use and has extremely high rewards, so what’s not to like about it?
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