17 Mar 2019


There are differences between a normal speaker and a conference keynote speaker. A normal speaker, most of the time, can pick any topic he likes, but a conference keynote speaker has a specific task. A conference keynote speaker is supposed to set the tone and establish a framework for the rest of the conference. He should also deliver the core message or the main theme of the conference. A conference keynote speech should be punchy and short. Here are some good examples which will help you to get a better picture.


One famous conference keynote speaker is the co-founder of Apple, Steve Jobs. He was the conference keynote speaker before his death in 2011. He had been delivering fantastic keynote speeches at major Apple launches, which were nicknamed ‘Stevenotes’. What he did was so well was that he simply outlined the main features of the new product and explained how revolutionary the product could be. His speech on a product wouldn’t be long and he didn’t use any flowery language or inspirational stories, but he did get the main message across: The New iphone or ipad is revolutionary, buy it now! To me, this is a perfect example of what a conference keynote speaker should do. A conference keynote speaker is the most important speaker of the conference and he should deliver a clear message or theme to the audience. To do that, one must prepare beforehand. It is important to have good knowledge on the topic as well as knowing what the audience want to hear, so that the conference keynote speaker can tailor his speech in order to connect with the audience.


Another great example is Abraham Lincoln’s Gettysburg Address. The Gettysburg Speech is the most famous speech ever given by President Lincoln. The speech lasted less than two minutes and was less than 300 words long. However, the message he intended to deliver was remembered as the core value of the USA for centuries: liberty and freedom. This is exactly what a conference keynote speaker should do in a speech which should not be longer than 45 minutes. The audience should be able to understand what the main theme or message of the conference is after listening to the keynote speech. In order to make a speech short and memorable, lots of practice is required. It also takes lots of time to shorten the speech, in order to make it as concise and as clear as possible.


It is not easy to be a conference keynote speaker. However, the joys and success of being the most important speaker at a conference can certainly be felt, if you are well-trained and well-prepared. For more tips and tricks regarding keynote speakers, visit www.biancamiller.uk or contact bookings@biancamiller.uk .