17 Jun 2019

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, your total budget, the resources and brand assets your company will need, your company’s size and future goals. Continue reading to find out how branding processes work.

Sourced from RawPixel on Unsplash

Sourced from RawPixel on Unsplash ‘RAWPIXEL’ FROM UNSPLASH

In the world of business, many top executives find it difficult to see the tangible benefits branding offers to their business. For this reason, they often write off branding as not essential and too confusing to understand. However, the absence of a brand strategy can be detrimental to your business, no matter the scale. Branding as an entity gives your company an identified purpose which helps you stand out from the competition in the long run.

Pioneers Vs Followers

For many startups, branding may take some months or even years to implement. This often depends on if your business is more of a ‘pioneer’ or a ‘follower’. For ‘followers’ the branding time can be shortened if the focus is placed on capitalizing on an existing trend or product.

Branding pioneers, on the other hand, often focus on creating unique products from scratch that are often an improvement on traditional products, offering better value to their target audience. The need for innovation causes their branding process to take a great deal of time.

As pioneers focus on developing entirely new ideas or trends, their process of branding requires a great deal of vision that has been coupled with the ability to identify the exact needs of consumers. This often involves endless trials to ensure that whatever they produce attends to the needs of their target audience. This is achieved not just by adding to the value of existing products but creating entirely new ones.

Whether you are a pioneer or a follower, if you are looking to increase brand awareness, but not sure of the right branding process to follow, the following steps can help;

Build a Strategy

So what exactly is a brand strategy? To achieve specific objectives to create a highly successful brand, every company needs a brand strategy. To put it simply, a brand strategy could be defined as your company’s long-term development plan, and it is affected by all parts of your business.

The creation of a brand strategy is one of the most fundamental steps needed to define the foundation of your brand. In drawing this up, certain factors need to be considered. This includes your company, the target audience, the services or products you offer, as well as your existing competition. These factors not only help to create a relevant brand, but also one that offers excellent products and services that meet the specific desires of the end user.

 

To read the full article please visit: https://www.forbes.com/sites/biancamillercole/2018/12/10/how-do-branding-processes-work-and-how-long-do-they-take/#46b8b1e12452

17 Jun 2019

The rate of emerging graduates is increasing daily, making the labor market very competitive. Large numbers of applicants hustle for very limited job openings.  Find out how you can stand out from the crowd.

'The Boss' by Hunters Race, Sourced from Unsplash

‘The Boss’ by Hunters Race, Sourced from Unsplash ‘THE BOSS’ BY HUNTERS RACE

Unemployment is a global issue; many countries are working round the clock to see how the demands in employment for their ever-increasing population are being met.

The good news is that the advancement of digital technology is a significant factor that has decreased the rate of unemployment in advanced countries. If you live in a country with a large number of highly qualified individuals, these few ways will help you stand out in your quest for your desired career.

1. Engage in voluntary work

An advantageous way of increasing your chances of getting employed is to develop your curriculum vitae while still in education. Ensure you engage in voluntary work experience to develop skills in your field of study. As almost all job recruiters request experience, no matter how short the period may be, engaging in voluntary work gives you an edge over those applying for the same position.

Additionally, participating in student activities such as student unions or departmental/ faculty projects or research is a big step in the right direction. Create projects that render services to the public in areas like facilities, labs, and restaurants and other related sectors. Or you can even be involved in student clubs and student development projects like tutoring and mentoring in your field of study.

2. Write a perfect CV or resume

Your CV is the first window where you show your potential employer your qualifications. The first interview also starts with a CV assessment. So, be sure to include vital information about your skills, career, research and work experience. Review your CV regularly to add new skills acquired. It should also carry the corresponding date when a certificate, degree or job experience was obtained.

To read the full article, please click the full link below https://www.forbes.com/sites/biancamillercole/2018/12/05/10-ways-to-stand-out-in-a-very-competitive-job-market/#6a54220bd7a2
17 Jun 2019

Spending on brand marketing and public relations is not always easy to estimate. In addition, sales promotion and costing are not necessarily the classic core competencies of many business owners, as many come from backgrounds that have nothing to do with business administration. Therefore, when creating a brand strategy on a budget, there are many resources that can be utilized for success.

5 pounds sourced from Unsplash

5 pounds sourced from Unsplash PHILIP VEATER VIA UNSPLASH

 

It’s no doubt that many business owners want to spend as little money as possible on brand development, especially those that are startups. This may be due to financial restraints that make budget planning a challenge. But how do you set up a well-rounded brand marketing plan and budget quickly and efficiently? If you are running a branding campaign with a low budget, these are some of the tips that will help pull your business along a financially safe path.

1. Be Resourceful

Resourcefulness is the ability to find a way to achieve your goals when a little direction is available. It requires finding quick and clever ways to overcome difficulties. To market your brand, you need to be resourceful, and you will also require the self-discipline to give you the belief that you can achieve great success.

Seek ways of identifying and overcoming obstacles and challenges within your organization. Use your resourceful skills to create innovative solutions in getting deals, gaining followers and growing sales to move your company forward. Resourceful people ask themselves the following questions:

Do I use the resources at my disposal?

Do I use the resources within or around my organization to find ways to succeed when there are shortcomings?

Do I see obstacles or setbacks and take them as mere temporal challenges?

How do I employ resourcefulness in tackling these obstacles?

2. Understand Yourself

The basic concept of branding is having a proper understanding of yourself and focusing such understanding towards developing your brand. You are a vital part of your branding strategy. The better you understand your value, goals, visions, the better the chances of your branding coming out successful. Your brand speaks better of you, so try to discover what drives you and gives you the inspiration to come up with ideas that are unique and worth introducing to the global market.

The process of making your brand stand out from other brands in your line of service should be taken into serious consideration, as you have many others to compete with.

3. Your Business Needs Good Branding

Your brand should be unique and outstanding, yet very simple and should encompass choosing a unique name, logo or slogan. Marketing your brand doesn’t mean you need to invest with a huge sum of money.

Good branding means giving your customers a finished product that will make them to further their interest in the business.

One very important part of branding is the logo. The logo is the facial identity of your product. It speaks about your product and is the visual representation of your business. It should be unique and be able to convey a message about your product. Logos can be created personally to save cost of employing a professional.

 

To read the rest of the article, please visit https://www.forbes.com/sites/biancamillercole/2018/11/23/how-any-business-can-improve-their-branding-strategy-on-a-low-budget/#78b5755fcd95

17 Jun 2019

In the world of business and marketing, branding is critical for keeping your company relevant. That’s why it helps to know and understand critical brand terminologies and why they are important.

'time to work' sourced from Unsplash

‘time to work’ sourced from Unsplash LILY RUM-@RUMANDRAISIN

Without a doubt, everyone seeks to create a cool well-known and highly reputable brand. In this article, we will be looking at a few brand terminologies from A-Z, these are terms that every business must familiarize themselves with. These terms will help you to understand how business owners develop brands and how they, as a company can best market themselves to their target audience.

Ambassador

Anyone employed to represent or be the ‘face of your company’ is your brand ambassador. This person can be an employee within the company or may be an executive, social media influencer, customer representative or a salesperson.

Brand

There are many understandings about the term ‘brand’ but simply put, a brand can be explained as the combination of visible and intangible features to influence a specific group or create value for said audience. Companies use branding attributes such as logos, marks, names or phrases to make their products or services stand out from all others existing in the market.

Branding

With foreknowledge of what a brand is, branding could be said to be the process where the image of a business is unearthed and communicated to its target audience.

Brand Experience

The image imprinted on the minds of people invested in a company is known as the brand experience. There are two primary forms of experiences created in the mind of stakeholders: the uncontrolled and the controlled. The uncontrolled environment comprises of comments from the media and verbal communication from one customer to another. Some controlled experiences exist on websites, through advertising, from the use of products/services and the retail environment.

To read the full article please visit https://www.forbes.com/sites/biancamillercole/2018/11/20/the-most-important-branding-terms-you-should-know-about/#1df3cda65d4d

29 May 2019

Ten of the most important skills that form a highly effective leader. Are you a born leader or do you need to adapt your skill set to get ahead? How can you nurture your team to perform and deliver efficiently? Continue reading to find out more.

Leaders Lead

Leaders Lead

PHOTO BY MARKUS SPISKE ON UNSPLASH

People often see leadership as a trait rather than what could be acquired or achieved. As the saying goes “not all are born to rule or lead”. This has instilled the misconception that the attributes of effective leadership are for only those born with “silver spoons”.  By choice, hierarchy, position or by endorsement, an individual will find him/herself in the position to lead at a particular time or stage in his or her lifetime. Whether you aspire to be a manager at work, an entrepreneur, or even as a parent, you need to possess these essential habits to lead your followers effectively.

    1. Formidability

According to the saying, ‘dress the way they want to be addressed’, in the same way, an effective leader should carry the quality of being outstanding in their personality to gain the desired respect. Good leaders are often distinguishable and set positive examples in every aspect of leadership.

The self-consciousness of being professional in the way you carry out your daily tasks will earn you confidence from the people you lead. Your principles, views, actions and relationships with people should be distinguished. You will need to execute plans or skills with dexterity and prudence.

 

  1. Effective communication

As Winston Churchill once said, “The nation will find it very hard to look up to the leaders who are keeping their ears to the ground.” Thus effective leaders should always carry great interpersonal skills. Leadership entails communication. Not just speaking, but any good relationship should be mutual enough to allow for both speaking and listening. What effect is communication, if it only involves speaking?  A good leader should create avenues to listen to the people he or she leads.

  1. Strong charisma

A strong presence of your personality, the charm that revolves around your aura inspires other people around you. It can be labelled as a personal magnetism that attracts people of both ordinary and great personalities. It is the force that draws fans to musicians, loyalists to great leaders, business partners to business magnates. And it inspires followers or employees to unite together in a common pursuit of goals.

 

To read the full article click the forbes link here: https://www.forbes.com/sites/biancamillercole/2018/12/21/the-top-10-skills-you-require-to-be-a-highly-effective-leader/#1814eb945c45

29 May 2019

Having success in life largely depends on the habits that you repeatedly engage in, which ultimately shape your life. Want to find out the most powerful habits that will change your life? Continue reading.

Businessman meditates with enlightenment data reports and financial concept

Businessman meditates with enlightenment data reports and financial concept

GETTY

Your habits will either make or break your existence as it directly affects your source of happiness and success. Some habits are more powerful than others and simply put; your everyday habits determine your attitude and future progress both in life and in your career. The following are ten powerful habits that will improve your life and career direction.

    1. Practice Meditation

Meditation is a powerful habit that trains your mind to relax by freeing it from negative or stressful thoughts. It not only cleanses your mind and promotes a sense of calm, but it also assists with reducing stress; one of the major causes sleep deprivation and fatigue. When you meditate, you also increase your cognitive and creative thinking skills which make you highly efficient in your career. Thus, the temptation to engage in other harmful habits such as smoking, excessive alcohol intake and gambling is significantly reduced. In summary, meditation will keep you healthy and improve your performance in every aspect of your daily life.

  1. Practice Gratitude

Often overlooked, gratitude is a powerful practice that brings enormous changes to your life and career. Generally, in our lives and careers, a positive and grateful attitude unlocks opportunities for personal and professional growth. A simple “thank you” makes you seem more friendly, attractive and trustworthy to others.

The regular practice of gratitude enhances your psychological health by reducing toxic emotions such as acrimony, thereby increasing your levels of happiness day in, day out. You will eventually start feeling more resilient to traumatic and stressful events, with a reduced temptation to react, thus helping you make better decisions.

  1. Self Motivation

In simpler terms, self-motivation is the ability to stay motivated for one’s own interest. It is a key ingredient to living a successful life as it allows you to discover your strengths and weaknesses by which you can fortify the former and overcome the latter. Self-motivation also allows you to become more independent from external factors and you go about in achieving your goals based on your abilities.

With regular practice, you will experience more self-discipline in your everyday life as you are able to control your thoughts and actions which bring out your best attributes. You will be able to stay focused on your goals and accomplish them effectively.

 

To read the rest of the article please click the link: https://www.forbes.com/sites/biancamillercole/2019/03/18/ten-powerful-habits-that-will-change-your-life-and-career/#4274c01f1082

29 May 2019

Looking to be the “best you” in your personal and professional life?

Some daily lifestyle habits obstruct the process of getting to the peak of our careers. These lifestyle choices need to be replaced with new ones and trained to guarantee a clear path to the success you desire in your career. The following are nine essential changes that you need to fit into your lifestyle to ensure a successful career.

Photo by Brook Lark Sourced from Unsplash

Photo by Brook Lark Sourced from Unsplash

BROOK LARK

 

Some daily lifestyle habits obstruct the process of getting to the peak of our careers. These lifestyle choices need to be replaced with new ones and trained to guarantee a clear path to the success you desire in your career. The following are nine essential changes that you need to fit into your lifestyle to ensure a successful career.

1. Have self-confidence

Self-confidence is the necessary foundation for having a successful career, and the ability to believe in yourself is what separates a good career from a mediocre one. It is common for individuals who lack the required confidence to have stagnant jobs.

Having confidence in yourself gives you the freedom to find creative and effective solutions and opportunities that have a positive impact on your career. You can take steps for building your self-confidence by challenging yourself and constructing positive evaluations of what you represent as an individual.

2. Invest in yourself

The more you invest in yourself, the greater the dividends. Investing in yourself opens up limitless opportunities which bring a certain level of satisfaction while guaranteeing you success. When you invest in yourself, you develop your skills and ideas which make you more valuable and give you the capacity to achieve greater heights. Failure to improve ourselves makes it unlikely to achieve a different outcome in the future because we still remain unchanged.

Advancing your education by getting relevant degrees and certifications, expanding your knowledge through extensive reading, exploring your creative side by learning a new skill are ways you can invest in yourself to get the successful career you desire.

3. Set long-term goals

In any field of work, it is very easy to lose focus when you fail to lay down the goals you wish to achieve within a period of time. Setting long-term goals provides direction, committing you on the task ahead. However, to meet your goals, it is essential to be specific about what you really want to achieve, as it enables you to measure your progress easily. Also, long-term goals are easily achievable when broken down into smaller goals, which allow you to tackle the tasks gradually.

 

To Read the full Forbes Article, please use the link: https://www.forbes.com/sites/biancamillercole/2018/12/05/nine-lifestyle-changes-for-a-successful-career/#4924d3cb51a9

01 May 2019

Let me begin with a question: what does it mean to be powerful? Although this may seem quite straightforward, I think it is actually quite a difficult question to answer. Often when thinking of the word powerful, people think about physical strength or muscle mass – I’m not thinking about that. When I think of the word powerful, I think about someone having control over a group of people, and the ability to motivate and influence them. I am, therefore, thinking about what it means to be a powerful motivational speaker. There are lots of great motivational speakers in the world; however, I don’t think that we can label them all as powerful. The simple reason being that they cannot influence enormous amounts of people. I have found three people that I believe to be powerful motivational speakers, hence let us explore the work that they do.

 

The first of the three powerful motivational speakers is Jim Lawless. Jim is a world-renowned speaker who has inspired many business owners to take risks and to challenge themselves to be better. Jim has been able to entertain over 500,000 people across a wide variety of continents with his scintillating presentations. He also advocates a method, which is the title of his most famous book, called the “Taming Tiger”.  The method is rather simple and asks people to take risks, challenge their own customs and never give up. He sums up these ideas in 10 simple rules and these rules have had profound effects on people worldwide. His ability to motivate people to take risks is one of the reasons that he is one of the most powerful motivational speakers.

 

The second of the three powerful motivational speakers is Boris Brott – a Canadian conductor who has also worked closely with a number of large corporations. Boris is well-known for his customized presentations which are engaging and motivating. His charisma is exemplary and so is his capacity to draw comparisons between music and business. He notices how both orchestras and businesses attempt to achieve similar goals – they want perfection, for example. He also notices how they both aim to innovate and be creative. His charisma and ability to make analytic comparisons earns him a place on my list of powerful motivational speakers.

 

The final person on the list of powerful motivational speakers is Jordan Belfort. If you have seen “The Wolf of Wall Street” you will already know a fair deal about this man and what he does. He had enormous business success, but also had a huge fall from grace. Following his fall, Jordan aimed to help businesses with his Straight Line Persuasion system. This system has enabled him to help many firms to prosper. It is due to this recovery and success that he features on the list.

 

These are just three powerful motivational speakers. There are many more out there, so I highly advise you to be on the lookout for someone that you connect with. To get in touch or for more information on powerful motivational speakers, and Bianca Miller-Cole, please email bookings@biancamiller.uk  , call 02086679519 or visit www.biancamiller.uk

29 Apr 2019

When I think about speakers in the world of entertainment, I immediately think of comedians. Comedians are individuals who have the sole purpose of making people laugh. It sounds rather simple, but I am sure that you have realised it is not (perhaps whilst attempting to come up with a witty one liner, but then realising that you cannot). I think that speakers in the world of entertainment are just as important as ordinary speakers, because bringing happiness to others is always an important thing. Bringing happiness to others is particularly important in the modern world, due to the large amount of suffering and tragedies that we have witnessed. Moreover, speakers in the world of entertainment often raise awareness of important topics, albeit in a rather humorous way. Hence, let us have a look at some popular speakers in the world of entertainment, and some of the issues that they tackle.

 

The first person on my list of popular speakers in the world of entertainment is Ricky Gervais. He is well known for the television series “The Office” in which he starred as David Brent. Ricky Gervais is also well-known for his stand-up comedy shows; most recently I saw his show “Humanity” and it was absolutely hilarious. Gervais is a legendary comedian; however, he also speaks openly about his disdain towards the treatment of animals. Gervais has “never understood animal cruelty” and, therefore, actively questions the treatment of animals and certain events which involve animals, such as bullfighting. Not only is he an admirable comedian, but he is also a great advocator for animal rights. Hence, I think that he is one of the most popular speakers in the world of entertainment.

 

The second person on my list of popular speakers in the world of entertainment is the American comedian, Kevin Hart. I don’t know whether I have met someone who did not know Kevin Hart, hence why I would argue that he is one of the most widely known speakers in the world of entertainment. His jokes are funny, and he has even done a good job as an actor, appearing in films such as “Night School” and “Jumanji”. He too has used his fame in order to better the lives of others. Kevin has a particular focus on “advancing black pathways” and he works closely with Chase – a consumer banking company – so that he can do just that. He is an excellent comedian, and does a great deal to help others succeed and prosper. For these reasons, Kevin Hart features on my list of the most popular speakers in the world of entertainment.

 

Of course, there are plenty of other excellent comedians – Katherine Ryan, Jack Whitehall or Jimmy Carr (to name a few) – but these two stand out to me. I think that comedy can really open up a great number of pathways, thus making it a great think to get into. To get in touch or for more information on popular speakers in the world of entertainment, or Bianca Miller-Cole, please email bookings@biancamiller.uk  , call 02086679519 or visit www.biancamiller.uk

29 Apr 2019

Sometimes it is just really hard to be positive. As much as you may try to be positive, things may just not be going your way. For example, you could’ve missed an important delivery which can dampen your spirits, or you could just be having a bad day at work. Regardless of what it is, there always seems to something with the potential to ruin your positivity. How is it, then, that motivational speakers are able to be so positive? One could also ask the question: why are motivational speakers so positive? I think the former question is hard to answer, purely because we do not truly know what is going through the head of a motivational speaker. However, we can attempt to answer the latter question. Let us, therefore, explore the possible motives behind motivational speakers’ positivity.

 

The first reason that motivational speakers are positive is so that they can improve the confidence of their audience members. Confidence is the sort of thing which you get when someone is speaking highly of you, or when you are feeling positive about yourself. It would seem odd, therefore, for a motivational speaker to take anything but a positive tone should he or she wish to instill confidence in the audience. A positive tone can make an individual feel happier about their ability, therefore meaning that they have the potential to be more confident.

 

Secondly, a motivational speaker may be positive so that they can deal with some tricky topics. When faced with a difficult topic, I think the worst thing you can do is be negative. If you were to take a negative tone, you are far more likely to create distance between yourself and the audience, therefore meaning that your message will not be well received. Contrariwise, if you were to take a positive tone, the audience may not think that the issue is quite as bad, thus meaning that they will be less likely to zone out due to angst or fear, for example.

 

Finally, motivational speakers are positive so that their audiences can have as much fun as possible. At the end of the day, the best way to build up a good reputation is by making sure that people like your talks. Therefore, in order to be popular, you ought to incorporate some sort of positivity – perhaps some jokes, or funny anecdotes – in order to set you apart from the rest. To get in touch or for more information on positive motivational speakers, and Bianca Miller-Cole, please email bookings@biancamiller.uk  , call 02086679519 or visit www.biancamiller.uk