Bianca Miller–Cole is an award-winning Entrepreneur, Personal Branding Speaker, and founder of ‘go to’ personal branding business ‘The Be Group’ created to inspire workforce potential. The business has an impressive list of clients including Facebook, Accenture, AMEX, Google, CMS, Microsoft, Tesco, BlackRock, PWC, KPMG, BT, EY, LSE and Kings College London etc.
Bianca became known as a public face after an excellent performance on BBC business competition, The Apprentice in 2014. Where she initially pitched the idea to redefine nude hosiery via her brand Bianca Miller London and has since taken it from idea to reality, including being awarded ‘Forbes 30 under 30’ status and added to the EMpower list for her work. Bianca’s desire to change the ‘nude’ landscape had her labelled in the media as a ‘women’s fashion visionary’.
She is an in-demand public speaker and was awarded a Power Profile in 2016 as one of the most important leaders on LinkedIn out of 20 million UK members, she holds a plethora of awards, titles and is often regarded as a leader in the women-led business space. In 2017 she co-authored the Amazon bestselling book; Self Made: The Definitive Guide to Business Start-up Success, to help others on their personal brand and business journey. She has since developed a mentoring programme which see’s her and co author / husband Byron Cole mentor over 200 entrepreneurs.
In 2019, Bianca appeared as the expert business advisor in Channel 4 show ‘Save Well, Spend Better’ in a 6-part series to help members of the public with their financial dilemmas. Bianca’s second book ‘The Business Survival Kit’ published in September 2021 with Penguin Random House chronicling tips to help every busy professional and entrepreneur not only survive but thrive in business; covering topics like imposter syndrome, anxiety, goal setting, romantic relationships, financials, stakeholder management, stress etc. In its first week of publication the book became a ‘Sunday Times Bestseller’ in two categories (non-fiction and business).
Bianca is an engaging and inspiring speaker and her keynote topics include:
- Dreams to Reality
Bianca provides a vivid explanation of her journey from a child interested in business to being an award winning entrepreneur, author and influencer. Documenting each step along the way with with the energy and humour to motivate any audience. This inspired talk provides an insight into the story of a young woman who has made her dreams a reality and pin points the steps for her audience to do the same!
- Entrepreneurship and Building a Start-Up
Including lessons from her forthcoming book; understand the key steps and top tips to building your business from inception to fruition, including the importance of building a credible online brand.
- Creating an Intrapreneurial Culture Within Your Business
Learn how to convert social media into revenue, effective time management and how to sell, grow and collaborate intelligently.
- Personal Branding and High Impact Leadership
An insight into the practical steps on how to build your personal brand and cultivate your network in order to influence and lead with impact. This is an interactive session which will include discussion of an individual’s PACK: Presentation, Approach, Communication and Knowledge.
The Benefits of Personal Branding
If you want to create a personal brand that will resonate with your target audience – and perhaps even expand that target audience into areas you have previously dismissed – it will take time and effort. There is no escaping that fact. However, those who see the journey through will enjoy a host of benefits that include:
- Greater self-awareness
- Enhanced confidence in your ability to transcend challenges
- An innate understanding of what matters and what does not
- An ability to see the world in a way you never have before
- You will silently command respect from those around you
- You will greatly increase your career opportunities
Bianca Personal Brand and High Impact Leadership
Bianca Keynote: Dreams to Reality
Bianca Entrepreneurship & Building a Start Up
Bianca Creating an intrapreneurial culture
TESTIMONIALS
The 6 Pillars of Personal Branding
Bianca knows that when people buy into a brand they are first and foremost buying into the person at the top of that brand pyramid. (Think: Giorgio Armani or Oprah Winfrey.) Therefore, any attempt at branding that glosses over the personal aspect of the enterprise is missing the point and destined to flounder, and that is as true for makers of high-end handbags as it is for keynote speakers.
With that in mind any efforts to establish a personal brand must begin by focusing on developing and communicating the following:
- Your Values – Whether they know it or not everyone has a set of values that delineate the moral and ethical boundaries within which they operate. The growth of your personal brand will be nourished by the values that define you.
- Your Motivation – What motivates you to do what you do? It is vital that you understand what drives you and how you can harness this forward-leaning energy, not only for your own personal gain, but for the greater good of your audience.
- Your Brand Identity – Your brand image is how you are perceived by others. Your brand identity is how you want others to perceive you. By understanding how you wish to be perceived you can shape your identity to influence your brand’s image.
- Your Character – Bianca’s success as a personal branding speaker is founded largely on her ability to leverage the strength of her character to communicate fundamental truths in a clear, authoritative fashion. Understanding and playing to your strengths is vital in developing a personal brand.
- Your Skills – These typically include both skills you are born with such as “people” skills, and skills you acquire along the way, such as technical proficiency that can help you communicate more effectively. Regardless of your chosen area of expertise, you will need both types of skill working in harmony.
- Your Image – Cost aside, people choose the clothes they wear based on a combination of their personal beliefs and the image they want to project. Most do it without thinking about it. But if you are to develop a successful personal brand you will need to be mindful of how you package yourself.
Beyond fabrics and accessories, however, are the equally impactful aspects of image that include how you carry yourself, whether you make eye contact, the tone of your voice and the words you choose. Bianca will help you cut through the fog that often shrouds self-perception and cultivate an effective image that is also true to the other aspects of your brand.
FAQ’s
A personal brand is how you present yourself to the world. It encompasses everything from how you dress to what you do for a living. Most people have a personal brand even if they don’t know it. Those people can be identified, for better or worse, by the type of clothes they wear, the clubs they frequent and their personal habits, among other things. Those who engage in a conscious effort to cultivate a personal brand do their best to highlight the “better” aspects of their persona and downplay or eliminate the “worse” aspects. If one wants to succeed in their chosen profession it’s important that they take control of their personal brand and put it to optimal use.
Anyone who wants to promote their product, their art, their music or even themselves should be engaged in developing a personal brand. Personal branding is ubiquitous for a reason: it works. If you doubt the veracity of that statement we would direct you to one Kim Kardashian.
Ms Kardashian is arguably the most famous woman on earth and why? Does she have multiple Oscars or Grammy Awards? Nope. What she does have is one of the most meticulously crafted personal brands in history. Her half a billion Instagram, Twitter and Facebook followers await her every social media posting with bated breath simply because they buy into the personal vision she promotes with her choice of clothes, cars, resorts and friends. So personal branding works.
Of course, if you enlist Bianca Miller-Cole to speak at your personal branding event she will provide you with a plethora of tools to get your personal brand off the ground. Until then there are a few things anyone interested in cultivating a personal brand can do to get their journey effectively underway.
One is to carry business cards with you wherever you go. Business cards? Yup. Business cards. Old School business cards are a simple and effective way to reinforce your brand wherever you are in the world. Another important aspect of personal branding is how you dress. Once you determine the parameters of your personal brand you will need to cultivate a look that reinforces the brand. That might mean cutting-edge fashions. Or it might mean leather-clad and rebellious. Or it may mean the Old World sophistication of double-breasted Burberry suits.
Developing a personal style is probably the simplest and best place to start when it comes to cultivating a personal brand. But while you are working on that it’s in your interest to attend a personal branding workshop with Bianca Miller-Cole or to gather together a group of like-minded individuals interested in personal branding and enlist Bianca to speak at your event. Personal branding relies heavily on the individual’s efforts, it’s true, but you also need expert guidance from someone like Bianca who has created her own compelling personal brand.