21 Aug 2017

self made book cover


‘Read the book, you won’t be disappointed.’Claude Littner, Entrepreneur and advisor to Lord Sugar on The Apprentice



SELF MADE The Definitive Guide to Business Startup Success

by Bianca Miller-Cole and Byron Cole

John Murray Press

Trade Paperback, 5th October 2017, £14.99



‘Successful entrepreneurs learn fast. Self Made is a fantastic way to learn an incredible amount of hugely practical information very, very quickly.’ Dhiraj Mukherjee – co-founder of Shazam, investor and business consultant

‘This book offers practical advice for anyone thinking of starting, growing or scaling their own business.’ Gordon Merrylees – Head of Entrepreneurship, Royal Bank of Scotalnd, Natwest and Ulster Bank

“They share their in advice in an easy to read, easy to apply format, that will have you up and running your business in no time.” Melanie Eusebe, Entrepreneur & Co-Founder of the Black British Business Awards


This authoritative, focused guide by two of the UK’s brightest young entrepreneurs – Bianca Miller-Cole and Byron Cole – is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well-known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start-up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure. Bianca Miller-Cole is the hugely successful entrepreneur and finalist from The Apprentice 2014 who went on to major business success, founding the BE group and hosiery brand, Bianca Miller London. She is an indemand public speaker and was awarded a Power Profile by Linked in 2016. Byron Cole is an award-winning serial entrepreneur, public speaker, investor, philanthropist and mentor to entrepreneurs and students. He runs the BLC Group, an umbrella company that look after his many business interests.


For all publicity enquiries please contact Alice Herbert: alice.herbert@hodder.co.uk / 020 3122 7332 John Murray (Publishers), Carmelite House, 50 Victoria Embankment, London EC4Y 0DZ @johnmurrays / www.johnmurray.co.uk / www.facebook.com/johnmurraybooks

Self Made will help you learn how to:

  • start up with an alternative to a business plan
  • find information that really matters
  • form a company and create a website on a shoestring
  • stand out from the crowd
  • build a personal brand
  • communicate effectively with anyone
  • find the best deals to save money
  • find the best customers with only a computer and a phone
  • make networking work for you
  • convert social media into revenue
  • source funding
  • sell, grow and collaborate
  • manage time to make the most of every minute


Byron Cole