What is the Importance of Personal Branding?

What is the Importance of Personal Branding?

The concept of personal branding is not new, but the advent of the internet means it has taken on new forms and a heightened sense of urgency. Creating a personal brand can help bolster not only your own credibility and marketability, but your company’s reputation and standing as well. A personal brand says in no uncertain terms who you are and what you’re about and that’s crucial whether you are applying for an important position or you are the engine that drives your enterprise.

5 Good Reasons Personal Branding is So Important

1: It Separates You From Your Competition

Personal branding helps you clarify your objectives, simplify your mission and connect with your target demographic. It establishes clear lines of demarcation between yourself and your competitors which is so important in today’s overcrowded global marketplace. You’re able to tell your story in a way that provides insight into why people should choose you or your company over the competition.

2: It Helps to Build Trust

It is possible for people to build trust with a logo or other branding paraphernalia, but that takes a lot of time, effort and expense and frankly it doesn’t always work. It’s easier for people to relate with and trust other people. Whether you are a one person show or the public face of a large commercial enterprise developing a personal brand will make it easier for the average person to trust you.

3: Allows You to Highlight Your Strengths

Personal branding enables you to write your own story in a way that accentuates your strengths. Instead of leaving public perception of you up to critics or your competitors, personal branding enables you to take control of your own narrative so that the people you’re trying to impress will see what you want them to see. This is perhaps the most powerful aspect of personal branding.

4: It Allows You to Address a Wide Audience

The internet has fundamentally changed the way business is done. From making distant markets accessible to even small companies and enabling fast, secure sales 24 hours a day it has become the preferred information and retail platform for most consumers. If you do not have a robust internet presence you will be swimming against the commercial tide. Personal branding enables you to establish a strong internet presence and address potential customers you never would have had access to before.

5: It Can Help You Develop Greater Confidence

As you develop and refine your personal brand you will gain confidence in your message, your product and yourself. Personal branding enables you to focus on your strengths. The longer you do so the more confident you’ll become in your ability to harness those strengths for the benefit of both your product and your customers. And while it’s important to know your weaknesses, personal branding enables you to downplay them in your interactions with the public.

Contact Bianca Miller

Bianca Miller is the personal branding expert you need to help you establish a definitive presence in the digital marketplace. To take advantage of Bianca’s expertise call 020 8667 9519, or write to: bookings@biancamiller.uk.