Best Personal Branding Strategies in 2025

Politicians will tell you personal branding is nothing new, but in recent years, the rise of social media has changed the game and made it possible for ordinary people to control how they are perceived and exert formidable influence in their respective fields. In this post, we’ll take a close look at the best personal branding strategies in 2025.

The Best Personal Branding Strategies in 2025

An effective personal brand is more than a logo or catchy tagline. It is a comprehensive expression of how you want others to perceive you. With effective personal branding, you can gain greater visibility, increase your opportunities and create a strong connection with your audience. Here’s how you do that:

#1: Define your vision

You won’t be able to make others perceive you the way you want unless you know exactly how you want them to perceive you, and that means:

• Defining your core values
• Determining exactly what you want to be known for
• Defining the ultimate goal of your personal branding efforts

Remember: it’s a combination of your vision, values and goals that will underpin all your branding efforts.

#2: Identify your unique value proposition

The unique value proposition (UVP) is defined as the unique benefit only you can provide. In order to determine your UVP, you will need to:

• Identify your strengths
• Examine your likely competitors and discover gaps in what they offer
• Determine how your strengths can enable you to take advantage of those gaps

In the case of Amazon, they believe their UVP is “The world’s most customer centric company”. While Apple emphasises that “the experience IS the product”. You need to find a similarly concise way to define what it is that makes you different.

#3: Make optimal use of social media

Almost everyone you see staring into their smartphone screens on the subway are on social media. So go where the people are. Social media presents unprecedented opportunities for you to reach countless others, introduce yourself to them and present them with your UVP in a compelling way. Just make sure you:

• Choose platforms where your target audience is most likely to be
• Create posts that will engage your audience
• Ensure all your posts reflect your values and UVP

#4: Manage your online reputation

You can’t simply create posts and hope for the best. You need to actively monitor what is being said about you online. Tools such as Google Alerts can help you keep track of what’s being said about you.

#5: Stay flexible

The social media landscape is continually evolving. Yesterday’s hot app can quickly become today’s afterthought. You need to stay current with changes to the digital landscape and adjust your branding strategy to accommodate the imperatives of new digital tools and trends.

Conclusion

Take these tips on the best personal branding strategies in 2025 to heart to ensure your vision and UVP reach the greatest number of people. And remember, personal branding is not a one-off event, it’s an ongoing and ever-evolving process anchored by your values and vision.

The Role of Emotional Intelligence in Leadership and Public Speaking

The ability to engage an audience is almost entirely dependent on the emotional intelligence of the speaker. The same can be said for emotional intelligence and leadership. In order to exercise effective leadership an individual must be self-aware, empathetic and display a high degree of self-control. All aspects of emotional intelligence. In this post, we’ll look at the role of emotional intelligence in leadership and public speaking.

The Connection Between Emotional Intelligence and Leadership

If you spend any time studying effective leaders you will notice they all share a few traits that can be linked directly to emotional intelligence.

They know how to listen

Being willing to listen is a sign that a person possesses a certain level of empathy. They want to understand how others think and feel about things so they can respond effectively. Leaders who display empathy are able to build trust, facilitate communication and foster a positive work environment.

They are always in control of themselves

An effective leader never loses control of their emotions, regardless of what is going on or how much pressure they may be under. People want and expect their leaders to be the calm at the centre of the storm. Those in possession of a refined sense of emotional intelligence are just that.

They are aware of their strengths and weaknesses

An effective leader with a well-developed sense of emotional intelligence is well aware of their strengths, and just as importantly, their weaknesses. This self-awareness enables them to seek advice from trusted sources when necessary and allows them to avoid unnecessary conflicts that often result from uninformed actions or statements.

The Connection Between Emotional Intelligence and Public Speaking

Here are some of the traits great public speakers have that are a direct result of their emotional intelligence.

Humour

A great public speaker is able to infuse their talk with a bit of humour. If that humour is self-deprecating, even better. Self-deprecating humour demonstrates that the person does not take themselves too seriously. This is a sign of emotional intelligence and helps endear them to the audience.

Self-control

Some of the best public speakers don’t enjoy public speaking. But those with a highly-developed sense of emotional intelligence have developed techniques that enable them to deal with their anxiety and always appear in control so that their message can land with optimal impact.

Being able to read the crowd

A great speaker with a highly-developed sense of emotional intelligence will be able to interpret signs from the audience that indicate how their talk is being received and, if necessary, adjust their tone, pacing or message.

Choose Bianca Miller to Speak at Your Next Event

Bianca Miller is one of the most in-demand public speakers in the UK today and a living example of how a highly developed sense of emotional intelligence helps translate into an effective leader and public speaker. When the time comes to book a speaker for your next event make sure you choose one who will engage, inform and entertain your audience all at the same time. Choose Bianca Miller.

Top Strategies for Engaging Audiences as a Speaker

If you are a public speaker there is nothing worse than an audience that seems disengaged. In such instances, it may be tempting to blame the crowd, but the lacklustre response is more likely because something about your delivery is just not clicking with them. And if that’s the case then you might as well be talking to the wall. Fortunately, there are things you can do to improve your delivery and in this post, we’re going to cover the top strategies for engaging audiences as a speaker.

Top Tips That Will Help You Engage Your Audience

The following are proven techniques that will help ensure your next audience is fully engaged with your presentation.

Nail the opening

You never get a second chance to make a first impression. If the opening of your talk is flat you’ll lose the audience before you can say “Let’s try that again…”. It’s crucial to start your talk with a strong hook – something that will grab their attention and make them want to hear more. Startling, little-known statistics are a popular choice. They’re easy to understand and they beg for elaboration.

Know your audience

If you want engagement you can’t give the same stump speech to every audience. You need to take some time and consider who you’ll be speaking to on each occasion. The speech you give to a group of students will not go over well with an audience of business professionals. Do yourself a favour and learn something about the group you’ll be speaking to and then tailor your talk accordingly.

Structure your talk like a story

Structuring your talk like a story will help increase the odds of audience engagement. To be sure not every type of talk will lend itself to this technique but most will. Start with the strong opening we mentioned earlier then weave a narrative that illustrates the points you want to make, and bring everything to a logical and satisfying conclusion.

Use humour

If the topic allows for levity (some won’t) find a way to work in a few humorous anecdotes. Laughter relieves tension and helps forge a bond with the audience. Mind you, we’re not talking about turning your talk into a stand up comedy routine. But a few laughs sprinkled in here and there can really be the icing on the cake.

Relax

Easier said than done, we know. But audiences can sense fear and if they sense you’re nervous half of them will tune you out right at the start. Try to work out any stress before you go on through deep breathing and other techniques. When you do hit the stage don’t stand like a statue. Move around some and avoid speaking in a monotone.

Contact Bianca Miller

If you want to experience public speaking at its best and most engaging make sure you enlist Bianca Miller for your next event. Bianca is one of the most sought-after speakers in the UK. And once you hear and experience one of her talks you will understand why.

In today’s fast-paced and ever-changing business environment, the concept of intrapreneurship is gaining significant traction. Intrapreneurship, the practice of fostering entrepreneurial skills and mindset within an organisation, is proving to be a crucial driver of innovation, agility, and growth. As a personal brand expert and advocate for intrapreneurial culture, I have witnessed firsthand the transformative impact it can have onorganisations. Through delivering masterclasses, virtual events, and coaching sessions, I’ve helped many businesses unlock the potential of their internal talent to thrive amidst change and lead with impact.

The Essence of Intrapreneurship

At its core, intrapreneurship involves encouraging employees to think and act like entrepreneurs within the confines of theirorganisation. This means empowering them to take initiative, develop innovative solutions, and drive projects with a sense of ownership. The benefits of nurturing an intrapreneurial culture are manifold:

1. Innovation and Creativity: Intrapreneurs are natural innovators. By fostering an environment where employees are encouraged to experiment and think outside the box,organisations can generate fresh ideas and stay ahead of the competition. This culture of innovation is critical for long-term success in any industry.
2. Increased Engagement and Retention: When employees feel empowered to make a difference and see the tangible impact of their contributions, their engagement and job satisfaction increase. Intrapreneurial initiatives give employees a sense of purpose and fulfillment, leading to higher retention rates.
3. Agility and Adaptability: Intrapreneurial organisations are better equipped to respond to market changes and disruptions. Employees who are encouraged to think like entrepreneurs are more adaptable and resilient, making the organisations more agile in the face of challenges.
4. Leadership Development: Intrapreneurship cultivates leadership qualities. Employees who take on intrapreneurial roles develop critical skills such as problem-solving, decision-making, and strategic thinking. This not only prepares them for future leadership roles but also strengthens theorganisation’s leadership pipeline.

Intrapreneurship and Change Management

Change is an inevitable aspect of business, and managing it effectively is crucial for success. Intrapreneurship plays a significant role in change management for several reasons:

1. Proactive Problem Solving: Intrapreneurs anticipate challenges and proactively develop solutions. During periods of change, having a workforce that can identify potential issues and implement creative solutions is invaluable. This proactive approach minimizes disruptions and accelerates the transition process.
2. Cultural Alignment: Intrapreneurial initiatives align employees’ goals with organisation objectives. When employees are involved in driving change, they are more likely to support and champion new initiatives. This cultural alignment ensures smoother implementation and greater buy-in from the workforce.
3. Empowerment and Ownership: Change can be unsettling, but when employees feel empowered and take ownership of the process, resistance decreases. Intrapreneurs embrace change as an opportunity rather than a threat, fostering a positive attitude and collaborative spirit.
4. Continuous Improvement: Intrapreneurial organisation prioritise continuous improvement. This mindset is essential during change management, as it encourages ongoing assessment, feedback, and iteration. Employees are more willing to adapt and refine their approaches, ensuring the organisation evolves and improves over time.

Leadership Impact

Effective leadership is at the heart of successful intrapreneurship and change management. Leaders who champion intrapreneurial values create an environment where innovation and adaptability thrive. Here’s how leadership can amplify the impact of intrapreneurship:

1. Vision and Inspiration: Leaders who articulate a clear vision and inspire their teams foster a sense of purpose. By communicating the importance of intrapreneurship and its role in the organisation’s success, leaders can motivate employees to embrace entrepreneurial thinking.
2. Support and Resources: For intrapreneurship to flourish, leaders must provide the necessary support and resources. This includes funding for innovative projects, access to training and development, and a culture that encourages risk-taking and learning from failure.
3. Recognition and Reward: Recognizing and rewarding intrapreneurial efforts reinforces the value of these initiatives. Leaders who celebrate successes and acknowledge the contributions of intrapreneurs create a positive feedback loop that encourages ongoing innovation.
4. Mentorship and Guidance: Leaders who mentor and guide intrapreneurs play a pivotal role in their development. By offering insights, advice, and constructive feedback, leaders can help intrapreneurs refine their ideas and enhance their impact.

Conclusion

Intrapreneurship is a powerful catalyst for organisational growth, innovation, and adaptability. By fostering an intrapreneurial culture, organisations can unlock the full potential of their employees, drive successful change, and cultivate impactful leadership. Through my masterclasses, virtual events, and coaching sessions, I’ve seen how intrapreneurship transforms businesses and prepares them for a future of sustained success.

In today’s competitive landscape, the organisations that thrive are those that embrace change, empower their talent, and lead with a vision. Intrapreneurship is the key to achieving these goals, ensuring that businesses not only survive but also flourish in the face of continuous evolution.